Almost everyone has watched a video that caused them to gasp out of surprise, weep because they were moved by what they saw, or laughed hysterically at a precious kitten. These videos are commonplace, and they’re distributed faster than any other video on YouTube. Videos that get a very high amount of views in just a short amount of time are typically characterized as having gone “viral”. Viral videos are always those which bring about emotion, either a uplifting feeling or a sense of shock, and are also very often advantageous videos. Many people have distributed a video after thinking “I didn’t know that!”
So just how can all of this information serve you as a business owner? Producing content that is communicable, that will likely be distributed, and that is most likely to go viral can help your company grow, help you build a relationship with your audience, and help other individuals get acquainted with your business on a personal level. But if you’re planning to produce content that is really practical and drives people to discuss it, you’ll have to comprehend some fundamental principles of human psychology, and what individuals act.
In order to create a video that is likely to be shared, you will need to first understand what will cause a person to share a video in the first place. For that, you can reference the infographic below for doable tips and practical information that can guide you in creating share-worthy content.
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