By simply browsing any website, you can easily tell just how much the website owner cares for his business or for you. Your visitors will be evaluating your web design to glean your value to customer. What does your site design say?
Avoid Modal Windows
Modal window Ads are just as bad as pop-up windows.Using modal window Ads makes it hard for users to get the content they want, so basically you’re saying money matters more to you than users.
Avoid Mandatory Registration
If users have to actually register just to access your content, then you value your content more than readership. Even worse is allowing users a tiny glimpse of your content and then throwing up the registration window.
Avoid Forcing Users To Use Social Media Sign-Ins
Your users come to your site for answers, and they don’t expect to be asked to sign in using their FaceBook or Google accounts. Worse still, if the user doesn’t want to sign in with social media accounts, content is only partially revealed!
Allow Wider Web Accessibility
No matter which device your visitor uses to get to your site, they must be able to view your site. So if your sites are optimized only for top-of-the-range touch-screen smartphones, you’re saying others are not important to you.
Allow Plenty Of White Space
Allow plenty of white space between words, sentences, design elements and so on so that people can read your content easily. When users are forced to search for your content amidst other garbage, they’re uncomfortable and have a poor opinion of your site.
Avoid Negative Background
White text on pitch black background can test even the best of eyesight. After some time the content starts swimming in front of one’s eyes. This says you don’t give importance to user’s reading comfort, but rather only want to please yourself.
Eliminate Broken Links
Broken links that lead nowhere are truly frustrating. When a user finds similar broken links on your site, they have no choice but to think that you don’t care about your site and your business. Test your links regularly to see that they all work.
Create Useful 404 Error Pages
It’s frustrating to click a link only to see a 404 error page that says nothing useful. If you really care about keeping users on the site, create a useful 404 error page, which tells the user why they’re unable to view the content. The user already knows they’ve lost their way, so don’t just repeat that information.
Allow Users To Engage
Your visitors should be able to contact you quickly over phone, email or social media when they need to. If your site does not have any such user engagement feature, you’re effectively telling your users that you don’t really care what they have to say.
Provide A Sitemap
A sitemap allows your user to know exactly where they are on your site. It’s possible to easily get lost in a large website, so a sitemap and navigational breadcrumbs are very necessary. Not having these in place only says that you expect users to have inbuilt GPS functionalities.
Written by Ahmed from GO-Gulf.com, a leading provider of custom web design and affordable web development solutions in Sharjah