Thursday , 24 July 2014
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What Your Web Design Says About Your Business

By simply browsing any website, you can easily tell just how much the website owner cares for his business or for you. Your visitors will be evaluating your web design to glean your value to customer. What does your site design say?

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Avoid Modal Windows

Modal window Ads are just as bad as pop-up windows.Using modal window Ads makes it hard for users to get the content they want, so basically you’re saying money matters more to you than users.

Avoid Mandatory Registration

If users have to actually register just to access your content, then you value your content more than readership. Even worse is allowing users a tiny glimpse of your content and then throwing up the registration window.

Avoid Forcing Users To Use Social Media Sign-Ins

Your users come to your site for answers, and they don’t expect to be asked to sign in using their FaceBook or Google accounts. Worse still, if the user doesn’t want to sign in with social media accounts, content is only partially revealed!

Allow Wider Web Accessibility

No matter which device your visitor uses to get to your site, they must be able to view your site. So if your sites are optimized only for top-of-the-range touch-screen smartphones, you’re saying others are not important to you.

Allow Plenty Of White Space

Allow plenty of white space between words, sentences, design elements and so on so that people can read your content easily. When users are forced to search for your content amidst other garbage, they’re uncomfortable and have a poor opinion of your site.

Avoid Negative Background

White text on pitch black background can test even the best of eyesight. After some time the content starts swimming in front of one’s eyes. This says you don’t give importance to user’s reading comfort, but rather only want to please yourself.

Eliminate Broken Links

Broken links that lead nowhere are truly frustrating. When a user finds similar broken links on your site, they have no choice but to think that you don’t care about your site and your business. Test your links regularly to see that they all work.

Create Useful 404 Error Pages

It’s frustrating to click a link only to see a 404 error page that says nothing useful. If you really care about keeping users on the site, create a useful 404 error page, which tells the user why they’re unable to view the content. The user already knows they’ve lost their way, so don’t just repeat that information.

Allow Users To Engage

Your visitors should be able to contact you quickly over phone, email or social media when they need to. If your site does not have any such user engagement feature, you’re effectively telling your users that you don’t really care what they have to say.

Provide A Sitemap

A sitemap allows your user to know exactly where they are on your site. It’s possible to easily get lost in a large website, so a sitemap and navigational breadcrumbs are very necessary. Not having these in place only says that you expect users to have inbuilt GPS functionalities.

Written by Ahmed from GO-Gulf.com, a leading provider of custom web design and affordable web development solutions in Sharjah

About Vijayraj Reddy

Vijayraj Reddy is founder and editor-in-chief of popular blog Methods2earn.com where he teaches people how to make money online.

8 comments

  1. eliminating broken links and providing a sitemap are good tips for improving business. thanks for all the tips. they are really helpful.
    Hemant Jain recently posted..SIDBI Bank Recruitment 2013 for Assistant Manager Job PostsMy Profile

  2. Very Nice article. Though these are basic things that everyone is supposed to know and follow but its these that we so often miss or neglect and that’s what, i suppose, differentiates a good blogger from a great one! Thank you for this lovely piece of information.

  3. Hey Vijay,
    I totally agree with you. Your design Displays your business expertise , so make it #Awesome and you are #Awesome for them.
    Allow Plenty Of White Space! Totally man, you nailed it. Congrats :)

    Thanks a lot for this interesting piece of article.
    Cheers!

  4. Excellent post! Made me realise that being a small, one woman band is a strength that I should utilise rather than hide. Thanks!
    Jean recently posted..Mariemont TrailsMy Profile

  5. Hey Vjay, good article. I am curious, though. Modal windows supposedly up viewer registration on a site by 30% I believe is the number. So if that is so, shouldn’t we be utilizing them? I agree with eliminating pop-up windows, so last 5 minutes – but those modals have statistics that back up their value. Would love to hear your thoughts and thanks again for a nice article and informative site :)

    Mel

  6. Hi, Vijayraj
    Web designing is not only the design . It says everything about your personality reputation and business. As your blog says about your blog , and yes 404 is a great place to organize your blog design. It makes very bad impression if you have not good designed 404 page.
    Thanks for the article .

  7. Excellent content. Though these are generally simple stuff that everybody is supposed to learn along with stick to yet it is these kinds of that people so frequently neglect or overlook along with that’s just what, i assume, differentiates a superb doodlekit from your good one! Thanks just for this wonderful little bit of info.

  8. Hey Vijay, these are great tips.
    You make a lot of very good points about websites.
    It’s a lot to think about. I can’t even think of the number of times I’ve left a website, frustrated because I can’t find the information I need easily because the websites are out of date or difficult to navigate.