After the recent financial calamity of 2008, many online businesses have been going through a tough economic phase. While some managed to survive under such financial conditions, others crumbled down. In the process of developing a thriving online business, every organization struggles to be successful by employing low-cost marketing tools. SEO or search engine optimization is one of the potential tools to create visibility of a company’s site to the search engines. As search engine optimization is one of the primary crucial areas to help improve the visitors for several on-line businesses, it’s important to consider certain important aspects of SEO.
Register your website with Google Places, Bing native and Yahoo native – In place of appointing a local search guru, it’s feasible to register your own web site with the top local search directories; Yahoo native, Google places and Bing native. It’s not problematic at all. Just get enrolled for the services and choose five pertinent categories related to your business. If possible, upload a few photos and videos. Once you get enlisted, encourage satisfied customers for reviews. Positive comment will enhance the visibility of local search.
Know your keyword strategy – Settle on a handful of SEO keywords for each page of your website, and use them to optimize the page. This comprises of articles, titles, tags and picture information. Avoid targeting too many keywords at a time, as this conveys a blurred note to the search engines. Search engines are more conscious of keyword “stuffing”, where a web content writer packs in keywords as repeatedly as doable on a page to improve rankings. However, this won’t work – your article should be simple and keywords must be placed sensibly all across the content.
Understand the importance of images – Pictures are an instant way to arrest the imagination of a prospective consumer. When you upload an image on your website, make sure that you include a title above, beneath, or next to it. In addition, provide your image with a keyword-rich caption. In case you think that images on a website aren’t really essential for SEO, think again. Search engines like Google analyze your content and images could be useful for improving your search engine rank, provided you brand them with excellent keywords.
New website content – Keep your site up to date, and make developments in the layout, the labels, the photos and the menus. Blogs are an unbelievable way to supplement fresh content to your website. This means you can keep your consumers updated with new items and advancements. You might even insert a “New Promotions” page or a “Product of the Month” page to keep your customers informed. Google and other search engines look for latest and good quality content which proves that you are enthusiastically promoting your website and not simply leaving it intact for several months or years.