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Why You Should Monitor Uptime Of Your Web Host (4 Top Reasons)

Being in the field of e-commerce, we are all aware of the importance of our websites. Since websites are the direct connection between our clients – i.e. the readers and us, it’s extremely important that our website remain alive and working all the time. It’s here that the web hosting uptime scenario comes in.

Uptime, as we are aware, is the time that our website is functional and accessible to users. When the ‘website is down’, people at various locations can’t access the information.

So, How Is Website Uptime Monitored?

Website uptime is monitored with various servers across the world, trying to log into your site and see if it’s reachable. These servers perform the test consistently in regular intervals and report any failure to connection. The reports help website owner to review the patterns of the problem and improve upon the percentage Uptime, which ideally should be 99.99% because even a minor fluctuation of 99.87% would mean something like an hour of downtime per month.

Why Is It Important To Monitor Your Website’s Uptime?

Here are a few reasons why you must compromise on monitoring website uptime:

1. More Downtime Means More Loss Of Money

Your e-commerce business is certainly going to suffer if your website is inaccessible for long durations of time or during the peak buying time. If a customer is trying t make a purchase and your website is down, you simply lose the client. And say, one client is okay, what if this is happening more often? It’s important to keep a close watch on all factors that affect sales.

2. Discrepancies In Commitments – How Can You Claim your Money?

From the business point of view, your website is your investment. While web hosts for websites commit to 100% uptime and other related facilities, it’s important to keep a check and see if that is actually true. There are many websites which offer such analysis of your website with nominal charges and it’s worth the money. You need to be aware about what the user experience is and whether they are able to reach the site or whether they are facing any problems. Hence, in case of even simple service level agreements, it’s a good idea to keep a check.

Keeping an eye on the web hosting companies and the web behavior could at least help you claim a refund for poor services. Again, the only catch is that, the refund which you possibly might get would only be a fraction of the nominal fee you’ve paid the web host. This is nothing like a compensation for your loss, but still it’s better to keep a check; at least you can take a call on the services this way.

3. Customer Reliability

The customer is your guest. Having the host server down is something like keeping the door closed to the guest. Hence, host uptime can create a negative influence on customer behavior. If he thinks you aren’t reliable, well, he simply won’t come back!

4. Search Engine Reliability

And just as the customer is restless and impatient, so is the search engine. The search engines are quite demanding, as you must have already noticed. Hence, too much of downtime, and the search engines might think your website is incompetent or insignificant or inappropriate. (You can pick your choice!)

About divyarawat

Divya is a seo expert working the field of web content, e-commerce, SEO strategy and analysis. She has a flair for SMO, backlink building and is a passionate blogger.

16 comments

  1. Very Good & Useful Article.

  2. Great post Divya, the most important thing for our website to have good uptime is the our website profit.
    When we have bad hosting and big downtime, then we loose a lot of money and possible future customers.
    thanks for sharing

  3. Hey Thanks for Posting and I think Google Docs helpful to monitor of your uptime web host right?

  4. I have used bluehost and hostgator for a long time now and I have never had any problems with either one of them.

  5. You really need to monitor your uptime as if your site goes down for even 5 minutes this is really bad it has a major effect on your search engine listings and not just that but it is sales you are loosing, you could be loosing out on a lot of traffic, pageviews, blog comments, you dont know who it is who is going to your site and then it is down it could be some one who wants to acquire your site for a six figure sum.

  6. I am impresed by this article and best mention reason for why one should Monitor Uptime Of Your Web Host .All the reasons are clearly mentioned and helpfull for monitoring uptime of ones web host…

  7. I never faced such problem with my web host till now :D

    Nice article btw..thx for sharing :)

  8. It is very important to monitor your web host up-time because it completely affects your business. For example, you had that one in a thousand visitor coming to your site but it was down at that time, then there won’t be any genuine use left of that website. Because it missed what it was meant to do. Anyway, great article Divya.

  9. Very nice collection of information about monitoring uptime for web hosting. Obviously a blog that is not working is a very bad thing and this post points this out.
    I hope more bloggers will read about this because it is very important.

  10. the worst thing about downtime is bad user experience. I have seen a couple of blogs which are not very popular just because of their downtime, even though they do have quality content. And their downtime is due to free hosting service.

  11. If your website is down for even 1second then thats 1 customer that you have lost, you really need to look into getting the best web hosting, even if 80% of your budget is used to pay for web server costs its so important. You should make sure your web host is more of a partner to your business and you should speak to them and keep in constant contact with them at all times, there is many server monitoring tools you can sign up too and use and you can also hire teams who look out for your site going down and help to recover and fix it as soon as possible

  12. Thanks for the great article Divya. Currently I use godaddy server for my Design Blog. And now I am planning to change to bluehost or hostgator. Which is the best? Any suggestions? or shall I continue with godaddy itself.

  13. Anaru Vladislav

    We use http://monitive.com to have our sites monitored, but I’ve heard HostGator has a really high uptime :)

    You should check, however.

  14. monitoring up time is very useful because when the web host is not running 100% your site will lose traffic and eventually if its a e commerce website, loss of money.

  15. Completely agree P – if your site is down you simply can’t make money. But beyond that it’s bad for your reputation (will someone really come back if they find your site down!?) and longer term issues can impact on your search rankings..