Being in the field of e-commerce, we are all aware of the importance of our websites. Since websites are the direct connection between our clients – i.e. the readers and us, it’s extremely important that our website remain alive and working all the time. It’s here that the web hosting uptime scenario comes in.
Uptime, as we are aware, is the time that our website is functional and accessible to users. When the ‘website is down’, people at various locations can’t access the information.
So, How Is Website Uptime Monitored?
Website uptime is monitored with various servers across the world, trying to log into your site and see if it’s reachable. These servers perform the test consistently in regular intervals and report any failure to connection. The reports help website owner to review the patterns of the problem and improve upon the percentage Uptime, which ideally should be 99.99% because even a minor fluctuation of 99.87% would mean something like an hour of downtime per month.
Why Is It Important To Monitor Your Website’s Uptime?
Here are a few reasons why you must compromise on monitoring website uptime:
1. More Downtime Means More Loss Of Money
Your e-commerce business is certainly going to suffer if your website is inaccessible for long durations of time or during the peak buying time. If a customer is trying t make a purchase and your website is down, you simply lose the client. And say, one client is okay, what if this is happening more often? It’s important to keep a close watch on all factors that affect sales.
2. Discrepancies In Commitments – How Can You Claim your Money?
From the business point of view, your website is your investment. While web hosts for websites commit to 100% uptime and other related facilities, it’s important to keep a check and see if that is actually true. There are many websites which offer such analysis of your website with nominal charges and it’s worth the money. You need to be aware about what the user experience is and whether they are able to reach the site or whether they are facing any problems. Hence, in case of even simple service level agreements, it’s a good idea to keep a check.
Keeping an eye on the web hosting companies and the web behavior could at least help you claim a refund for poor services. Again, the only catch is that, the refund which you possibly might get would only be a fraction of the nominal fee you’ve paid the web host. This is nothing like a compensation for your loss, but still it’s better to keep a check; at least you can take a call on the services this way.
3. Customer Reliability
The customer is your guest. Having the host server down is something like keeping the door closed to the guest. Hence, host uptime can create a negative influence on customer behavior. If he thinks you aren’t reliable, well, he simply won’t come back!
4. Search Engine Reliability
And just as the customer is restless and impatient, so is the search engine. The search engines are quite demanding, as you must have already noticed. Hence, too much of downtime, and the search engines might think your website is incompetent or insignificant or inappropriate. (You can pick your choice!)