Google has updated their search algorithm once again on November 3rd 2011 and this time 35% of search results will be changed according to the Google official blog. This new Google panda update will mainly concentrate on the fresh results.
If you search any product price or event information, then most of the time you will end up in getting old results, some of the search results are even 1 or 2 years older, so to get latest results this update has been made. Most of the tech, news, price blogs will be affected by this Google panda update.
Google official blog says -
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
FAQ’s related to this panda update:
After this update will Google show results in order of update?
No, if that was the case even spam and low quality blogs will update frequently to get higher ranking. The results will be normal but only some of the results which are more older (may be a year old) will be shown down in rankings.
This update means time is important that quality?
No, not at all.. Quality always comes first. For example consider two blog which update same news details, but one will get higher ranking due to quality post and other which has low content/quality will get lower rankings. If there are two quality blogs, then time comes into account and the one which is recently updates may get higher ranking than other.
Then our older posts will now get lower rankings?
Yes and No…
Yes, you will get lower ranking if the post is something like “Top 5 cheap android mobile phones“, because they keep on changing as there are hundred of mobiles released every month, so you have to update to maintain the rankings.
No, your rankings will not be changed if you have post something like “How does a mobile phone work“, because this is not time based post and its evergreen.
How does this effect on our overall traffic?
It depends on your niche and posts, if your blog is having more time based posts then your overall traffic may decrease.
Which niche sites may be effected by this update?
Websites which are based on Tech (some posts), Price, News, Top10, Top 5, Events, Gadgets, sports, movies, etc…
What do you think about this update? please share your thought via comments..